“The three-week
culture orgy.” – Katie Charles,
New York Magazine |
As founder and Executive Director of the New York Musical
Theatre Festival (www.nymf.org),
Kris Stewart has overseen 1197 performances of 133 new musicals that
he commissioned, developed and/or produced, as well as 349 other events
including a slate of readings, workshops, concerts, parties, special
events, seminars and master classes. Kris oversees almost 20 venues
each year running full-time, with more than 1000 artists, creators
and staff working across the event.
“A Festival
sets out to make musical theatre hip again ... NYMF has something
beyond the typical grandstanding: credibility” --
David Kornhaber, the Village Voice |
NYMF runs the theatrical gamut from hip hop and freestyle rap to
dance musicals, from traditional musical comedies to edgy satires
to epic dramas and has been the launching pad for more than a dozen
commercial productions in its three-year history, generating off-Broadway
and international runs for Altar Boyz, The Big Voice: God or Merman?,
Captain Louie, The Great American Trailer Park Musical, Gutenberg!
the Musical!, Nerds:// A Musical Software Satire, Shout! The Mod Musical
and [title of show].
“The New York
Musical Theatre Festival has more than enough wattage to jolt
audiences back up in their seats. The next three weeks
are a show lover’s buffet, crammed with Broadway stars,
high-profile writers and buzz heavy new works” --
Adam Feldman, Time Out New York |
Kris
has commissioned the creation of a number of new musicals, including
Common Grounds and Platforms (two new dance musicals),
Wrong Number (a musical created through improvisation, in
collaboration with the Upright Citizen’s Brigade Theater), the
Guerilla Musicals Project (spontaneous musicals that would interrupt
events across NYC), Web Site Story (a user generated musical,
created through online collaboration) and Innovative Leisure (a
musical on the rise and fall of Atari, in collaboration with the Ensemble
Studio Theatre).
“With so much
success coming from one place, producers can’t help but
prick up their ears” -- Gordon Cox,
Variety |
The Festival has featured premieres by Pulitzer finalists and Tony
Award winners alongside the work of new unknown voices, and has featured
numerous international co-productions with Australian, Canadian and
English companies, and collaborations with the UCBT, ASCAP, EST, the
Drama Dept., Ars Nova, BMI, 92nd St Y, Museum of TV and Radio and
others.
Heralded by the New York Times as “2004’s rookie
of the year in NYC theater” and Time Out New York as
"the Sundance for musical theatre”, the New York Musical
Theatre Festival plays to more than 90% attendance, with the 2006
festival attendance increasing by more than 65% to 40,000+ attendees.
“Having a show
in the New York Musical Theatre Festival is equivalent to getting
an independent film into Sundance.” – Rob
Kendt, Newsday |
Kris has built a loyal and young audience base (>50% aged under
40) through an innovative programming and marketing strategy, and
though still a young institution, Kris has grown the organization’s
income by more than 35% each year, creating a committed donor and
sponsor base (including partners such as Cadillac, Virgin, Microsoft,
the Village Voice, Time Out NY, Playbill and many, many others) that
has guaranteed the future viability of his organization. Kris has
delivered a budget surplus for the five years of his management, and
has grown the budget from <$250,000, to a core operating budget
of $950,000, with additional $650,000 of inkind sponsorships and $600,000
in co-production commitments.
FOR MORE NYMF MEDIA AND ARTICLES, CLICK
HERE
“Musical theater’s
big break.” – Joy Goodwin,
the New York Sun |